Last June, in celebration of World Oceans Day, the French luxury cruise line Ponant announced a new initiative to promote sustainable tourism - Ponant Foundation.
With bringing this new initiative to life, the cruise line aims to support the conservation of oceans, protection of the Poles and hopes to foster exchanges between peoples.
Every year, a board of directors, composed of Jean Emmanuel Sauvée, CEO of Ponant, Véronique Albertini-Saadé, Deputy CEO, Nicolas Dubreuil, Director of expedition cruises and Sustainable Development as well as Aurore Asso, World Vice-Champion in team freediving, agricultural engineer and documentary maker, will decide on the allocation of the foundation’s budget. Financial support will be given to the projects that meet the Foundation’s priorities. Aldabra clean up is one of the first projects that has been selected as part of the initiative. Led by the Seychelles Islands Foundation and Oxford University, the project’s objective is to reduce marine plastic pollution to preserve the Seychelles’ Aldabra Atoll, the world’s second largest coral atoll, located in the Indian Ocean.
Another project supported by the Foundation aims at protecting the endangered coral reef in New Caledonia. The NGO Conservation International was also granted funds to prevent the extinction of humpback whales in Antarctica.
As part of the initiative, a young Greenlander was also welcomed into the head office in Marseille, France, encouraging cultural exchanges between peoples that may have otherwise never crossed paths.
Hurtigruten, precursor in sustainable cruising, started a similar initiative in 2015. To read more about The Hurtigruten Foundation, click here.
What we cruisers and the travel industry wish for is that all cruise lines will eventually develop similar initiatives to help protect our planet and allow future generations to experience our world, the way we can today.
Photo courtesy of Annie Spratt/Unsplash